Where fashion meets comfort, and style blends seamlessly with individuality. At Chic Apparel Store, we believe that what you wear should make you feel as good as you look. Founded with a passion for accessible, trend-forward fashion, we’ve grown into a global destination for those who want to express their unique personality through clothing.

Our mission is simple: to empower you to look and feel your best every day, without compromising on comfort, quality, or your budget.

Who We Dress

We celebrate the modern, active individual who values both style and substance. Our collections cater to:

  • Fashion-forward women who want versatile pieces from workwear to weekend looks
  • Style-conscious men seeking comfortable yet sharp everyday essentials
  • Active lifestyles with performance wear that transitions from gym to street
  • Those who value comfort without sacrificing style in our loungewear and adaptive collections

What Makes Us Different

In a world of fast fashion, we stand apart by offering:

Thoughtfully Curated Collections

From our AE77 Premium line to Aerie’s body-positive styles, each piece is selected to mix, match, and maximize your wardrobe potential. Our accessories, from sloth-shaped AirPod cases to functional bags, add those perfect finishing touches.

Quality That Doesn’t Quit

Whether it’s our 24/7 Activewear that keeps up with your busiest days or our ’90s inspired denim that brings back timeless style, we focus on fabrics and construction that last.

Real Value, Real Style

Our regular promotions and sales (like those on our popular New Balance sneakers and AE dresses) make premium style accessible. Because looking great shouldn’t break the bank.

Our Promise to You

From our headquarters in Essex to your doorstep worldwide*, we’re committed to:

  • Inclusive sizing across most collections
  • Easy returns because we want you to love what you buy
  • Responsive customer care – your satisfaction is our success

*Excluding some Asian and remote regions

Join Our Fashion Journey

More than just a store, we’re a community of style enthusiasts. Follow us for styling tips, new arrivals, and those can’t-miss sales that make getting dressed the best part of your day.

Welcome to the Chic family – where your perfect outfit is always just a click away.